I can’t sleep so I’ll guess I’ll write something instead.
I’m thinking a lot about what I want to do next with
my time in the context of the world’s blatant societal
issues.
I’ve been following the protests ongoing in cities in
America and around the world and I think it’s important now
to listen, watch and feel uncomfortable before standing with
the people affected and asking what can be done. What can an
ally do apart from showing up and protesting and donating
to the cause?
Black lives matter. But not everyone gets the sentiment of
this. Societies the world over are boiling over in the face
of a systemic problem with race. And I literally lay awake
at night wondering what’s stopping me from doing my bit.
What’s stopping anyone?
My thoughts tend to circle back to the social networks
driving the division and phones in our pockets showing us
the pain people are facing right now in the societies we
claim to be a part of.
On one hand, holding people accountable for their actions is
easier than it’s ever been, but at the same time people are
being driven to extreme content and social networks are
becoming more divisive, for example Facebook
deliberately shut down efforts decrease the divisiveness of content being shown on users’ timelines. Twitter on the other hand is sticking to it’s policies of flagging content that glorifies violence, even if it comes from Trump himself.
Tech companies are controlling the content we see and
interact with every day, often with algorithms built to
maximise the likelihood of interaction for the purpose of
advertisement or political campaigning.
I feel helpless to this situation, not least because it
seems to be a problem deeply routed in the very capitalism
that underlies it all. But the people in society who use
these social networks have a choice, although it seems many
choose the comfort of a system they know, whether that’s a
social network or a societal system.
I think it would be naïve to assume that throwing any tech
at a problem will help, but that doesn’t mean tech or
software can’t be used positively to remedy these issues.
Also, without listening and understanding the root of
these systemic societal failures, a technical offering will
not only seem blind to the problem but might do harm in
appearing to help whilst not helping at all.
Although maybe systemic change is easier in the context of
social networks and software in general. After all, tech
has the potential to be completely unconstrained. However,
this is how the social networks gained dominance online in
the first place, not forgetting that none of these companies
or their executives were elected by any people. The
constraints are policies which are dictated by, more often
than not, a small board of directors looking to maximise
returns from their multi-million ad networks.
In essence we have reached a point where capitalism has
driven us to consume not just snacks, cars, houses but also
political extremism, hatred and the judgement of other
people. All in the name of driving an economy that benefits
the few, keeping the poorest people poor and keeping the
wealthy, wealthy.
Then what is an alternative to this?
If tech really is unconstrained, why is the antithesis of
the capitalism-driving ad-machine not thriving? And what
would that even look like?
Removing ads would be easy assuming a subscription-based
social network would be something people would be willing to
pay for. But this doesn’t prevent hateful content from
propagating. Even with the best intentions and strictest
moderation, we would still have to reconsider how we consume
and create content, or really, reconsider what it even means
to contribute meaningfully and respectfully to society. This
much we know we have to do anyway if we’re going to save the
planet we’re living on, but I’ll gloss over that small
detail for now. We need to be mindful of the content we
create and how we share it. This isn’t a technical problem,
which to me sounds like a good reason why this doesn’t
already exist.
The problem isn’t that a platform doesn’t exist to host a
society that is free of hate, but rather there isn’t a
society free of hate.
I’m sure Mark still has a vision for Facebook that appears
utopic, where hate and violence are things of the past and
the entire world is a hive of positivity.
There are communities out there that aren’t driven by hate,
it is possible. But there is no silver bullet for this.
I don’t believe there is much incentive for Facebook to
combat hateful content and it’s concerning that society is
even looking to these companies and pointing the blame there
instead of government.
Social network companies are becoming their own unofficial states
where terms of use are the rule of law and people can be a
netizen of any number of them.
What we need now more than ever are respectful netizens.
But first we need a respectful society.
Anyways, I’m by no means an expert on ethics or politics but
I do feel a renewed interest in doing my part to make the
web a more respectful, less divisive place to be.